core business shrink
Nintendo Could Return To Movie Theaters, 'Video Content' As Core Business Shrinks
Nintendo may be making a return to the big screen, its president revealed in an interview with Japan's Asahi Shimbun Monday. The company is exploring the potential of films based on popular video game franchises such as "Super Mario Bros." and "The Legend of Zelda." Another possibility is drawing on the material to create other digital content, a firm representative told Reuters. Nintendo is in talks with several production companies, with the goal of releasing its first new movie within the next three years. The production and its successors could introduce the firm's characters to a broader audience, which could bolster its video game business.